![]() ![]() Blink and you might have missed it but he’s already been down under too – he came last Summer to play Falls Festival in Australia and our very own Rhythm and Vines in New Zealand. He’s opened for Nicki Minaj on her European tour as well as headlined 30 dates across the USA. Juice has defied the latest album roll out trend of releasing every two(ish) years by dropping three records within the last year alone, including a collaborative mixtape with his idol Future, as well as loose singles ‘Rich & Blind’ and ‘Legends’. Just ten months later, he released his second album ‘Death Race For Love’, which went on to become his first #1 on the Billboard 200 Album chart as well as making him reach #1 on the Artist 100. The melodic rapper accurately describes feelings that we all go through – moments of sadness mixed in with dashes of optimism for good measure. Juice is at his best when he rambles off hooks about grievances of the daily grind, getting high, having your heart broken and just genuinely feeling confused. His consistency to this narrative makes for a sonically-cohesive album full of emotional-filled ballads and bangers alike. Debut album ‘Goodbye & Good Riddance’ is full of sombre sing-a-longs where he pines over a lost lover. The relatability in the pain and vulnerability he expresses in his rap verses is what gives the hitmaker such mass appeal. He’s on a mission to change lives and heal broken hearts by pioneering the new-wave of emo-rap music into mainstream culture. ![]() From humble beginnings starting out on Soundcloud to becoming an overnight success with his breakthrough single ‘Lucid Dreams’, twenty-year-old Jarad Higgins known as Juice WRLD isn’t wasting any time. ![]()
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